NTT DATA Payment Services Introduces ADAPTIS to Power Smarter Commerce & Payments for Indian Businesses
Unified brand brings together payments, merchant solutions, and commerce capabilities on one integrated platform
POSTED BY:- Poonam S. Juthani
DT:-31/07/2026
9867490397
Mumbai, July 30, 2026 — As India’s digital commerce ecosystem continues to expand at an unprecedented pace, merchants and enterprises are increasingly seeking integrated solutions that combine payments, commerce, and business operations on a single platform. Responding to this shift, NTT DATA Payment Services India today announced the launch of ADAPTIS, its unified service brand for payment and commerce solutions.
A Unified Brand for Smarter Commerce
The launch of ADAPTIS consolidates NTT DATA Payment Services India’s diverse offerings — payment acceptance, merchant solutions, value-added services, and commerce capabilities — under one cohesive brand identity. Designed to serve businesses ranging from neighbourhood merchants and growing MSMEs to large enterprises, ADAPTIS enables merchants to:
- Accept payments seamlessly across physical and digital channels.
- Streamline operations and manage business processes more efficiently.
- Deliver consistent, customer-centric experiences across online and offline touchpoints.
- Manage their entire commerce journey through one integrated platform.
Leadership Perspectives
Speaking at the launch, Mr. Takeo Ueno, Whole-time Director & CEO, NTT DATA Payment Services India, said: “India is a critical market in our regional growth strategy, driven by strong digital adoption and the evolving needs of merchants. With ADAPTIS, we are combining our global expertise with deep local market understanding to deliver secure, scalable, and customer-centric commerce solutions for businesses of all sizes. This launch reinforces our long-term commitment to expanding our merchant reach, strengthening ecosystem partnerships, and supporting the continued growth of India’s digital payments landscape.”
Mr. Shinichiro Nishikawa, Head, Global Payments Strategy & Transformation Section, NTT DATA Japan, added: “The launch of ADAPTIS in India marks an important milestone in our vision to build a unified payment and commerce platform across markets. By bringing our capabilities together under a single brand, we aim to deliver consistent, high-quality experiences to merchants while retaining the flexibility to meet the unique needs of each local market.”
Mr. Rahul Jain, Chief Financial Officer, NTT DATA Payment Services India, emphasized the strategic importance of the move: “ADAPTIS represents an important milestone in strengthening our business for long-term sustainable growth. By bringing our capabilities together under one unified brand, we are better positioned to deliver greater value to our partners while supporting the evolving needs of merchants across India.”
Four Key Service Pillars
In India, ADAPTIS will operate through four tailored service pillars:
- ADAPTIS In-Store: Seamless payment solutions for physical retail environments, enabling merchants to accept cards, UPI, wallets, and other digital modes with ease.
- ADAPTIS e-Commerce: Secure and scalable online payment solutions designed to support growing digital businesses and marketplaces.
- ADAPTIS Enterprise: Enterprise-grade payment infrastructure and business solutions for large organizations requiring robust, scalable systems.
- ADAPTIS VAS (Value-Added Services): A suite of value-added solutions that enhance operational efficiency, customer engagement, and business insights.
Commitment to India’s Digital Growth
With nearly two decades of experience in India’s payments landscape, NTT DATA Payment Services India currently serves millions of merchants and processes over 100 million transactions annually. Its infrastructure is PCI-DSS compliant, ensuring the highest standards of security and reliability.
The launch of ADAPTIS reflects the company’s commitment to:
- Supporting MSMEs and small merchants in their digital transformation journey.
- Strengthening partnerships with ecosystem players including banks, fintechs, and technology providers.
- Expanding reach across urban and rural markets to ensure inclusive access to digital commerce.
- Delivering innovative solutions that align with India’s vision of a cashless economy.
Global Expertise, Local Insights
Backed by NTT DATA, a global IT and business services leader, ADAPTIS combines international expertise with deep local market insights. NTT DATA’s global network spans 140 healthcare and business facilities across 10 countries, with a strong presence in Asia, Europe, and North America. This global backing ensures that ADAPTIS benefits from cutting-edge innovation, while remaining tailored to the unique needs of Indian merchants.
About NTT DATA Payment Services India
NTT DATA Payment Services India is an RBI-licensed payment aggregator and one of India’s leading digital payments solutions providers. The company focuses on enabling secure, reliable, and scalable transaction experiences across industries. It partners with enterprises, institutions, and service providers to support online, in-store, and assisted acceptance channels, helping businesses streamline collections while maintaining strong operational and governance control.
Visit: www.nttdatapay.com
Conclusion
The introduction of ADAPTIS marks a significant milestone in India’s digital payments journey. By unifying its diverse capabilities under one brand, NTT DATA Payment Services India is positioning itself as a trusted partner for merchants navigating the evolving commerce landscape. With its four service pillars, strong leadership vision, and global expertise, ADAPTIS is set to empower businesses of all sizes — from local kirana stores to large enterprises — to embrace smarter commerce and payments.
As India continues to accelerate towards a digital-first economy, ADAPTIS promises to be a catalyst for innovation, inclusivity, and sustainable growth in the payments ecosystem.
