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Smt. Amruta Fadnavis, Bhumi Pednekar and Saher Bhamla Come Together for Bhamla Foundation’s #DriveHerFuture Launch

The Pink E-Rickshaw Support Initiative, being launched on 1 June in Mumbai ahead of World Environment Day, aims to connect women's livelihood, clean mobility and climate action

POSTED BY:- Poonam S. Juthani
DT:-02/06/2026
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Mumbai, June 1, 2026 — The Bhamla Foundation has launched the Pink E‑Rickshaw Support Initiative – #DriveHerFuture at Jamnabai Narsee School, Mumbai, bringing together public figures, civic voices, and climate‑conscious citizens around a practical goal: supporting women through sustainable mobility and livelihood opportunities.

Campaign Vision

Introduced ahead of World Environment Day, the initiative places women at the centre of the green mobility conversation. Through the pink e‑rickshaw as its campaign symbol, #DriveHerFuture highlights how cleaner transport can also create income, confidence, and public participation for women.

At its core, the initiative is a livelihood‑first climate campaign, designed to move beyond awareness and create a visible model where women are not only participants in the sustainability conversation, but also direct beneficiaries of clean mobility.

Voices at the Launch

The launch event saw the presence of Smt. Amruta Fadnavis, Bhumi Pednekar, Aparna Purohit, and Saher Bhamla, each bringing an important public voice to the campaign.

  • Smt. Amruta Fadnavis emphasized women’s dignity, self‑reliance, and social participation.
  • Bhumi Pednekar, known for her environmental advocacy, reinforced the climate action message.
  • Aparna Purohit added a contemporary public voice to the campaign.
  • Saher Bhamla, representing the foundation’s next‑generation push, highlighted youth‑led, impact‑focused climate action.

Saher Bhamla stated: “#DriveHerFuture is built on a simple belief: when women get access to mobility and livelihood, they gain confidence and choice. The pink e‑rickshaw represents income, independence, and a cleaner way forward for our cities.”

Event Highlights

The event featured the formal launch of the Pink E‑Rickshaw Support Initiative, campaign visuals, photo opportunities, and media interactions with guests and representatives. The initiative also connected with Bhamla Foundation’s wider climate messaging through #NowForClimate and #BhoomiNamaskar.

By placing women visibly at the centre of clean transport, the campaign challenges conventional ideas around mobility, work, and public space. The pink e‑rickshaw becomes a symbol of a larger shift: from climate awareness to practical action, and from support to self‑reliance.

Foundation’s Commitment

The Bhamla Foundation has consistently worked to bring citizens, institutions, and public figures together for environmental awareness and civic action. With #DriveHerFuture, the foundation is extending that work into a people‑first model that brings sustainability closer to everyday life.

The initiative reflects the organisation’s belief that climate action must be inclusive, practical, and empowering. By combining clean mobility with livelihood opportunities, the campaign demonstrates how environmental solutions can simultaneously address social and economic challenges.

About Bhamla Foundation

The Bhamla Foundation is a Mumbai‑based social impact organisation known for public campaigns around environment, civic responsibility, and community participation. Through initiatives that bring together citizens, public figures, institutions, and youth voices, the foundation continues to support climate‑conscious action and community‑led change.

Conclusion

With the launch of #DriveHerFuture, the Bhamla Foundation has created a campaign that is both symbolic and practical. By empowering women through sustainable mobility, the initiative reinforces the idea that climate action is not just about reducing emissions, but also about creating opportunities, dignity, and independence.

As the world prepares to mark World Environment Day, the Pink E‑Rickshaw Support Initiative stands as a powerful example of how grassroots innovation can drive both environmental and social transformation.

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