Tourism Malaysia strengthens India market engagement in support of visit Malaysia 2026 Campaign through 2027

POSTED BY:- Poonam S. Juthani
DT:-24/08/2026
9867490397

MUMBAI : Tourism Malaysia continued to strengthen its presence in the Indian market through its Sales Mission Series 2, held in Chennai, Mumbai and New Delhi from 12 to 20 August 2026, reaffirming Malaysia’s commitment to maintaining strong engagement with one of its most important international source markets while navigating the evolving global travel landscape.
The sales mission brought together 47 Malaysian tourism stakeholders, comprising tour operators, hoteliers and airline partners, to strengthen trade partnerships, expand business opportunities and reinforce Malaysia’s position as a preferred destination for Indian travellers. The programme also served as a platform for business-to-business (B2B) engagements, networking and the development of new travel opportunities between Malaysian and Indian tourism stakeholders.
The mission was led by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, and organised in collaboration with Batik Air, reflecting the strong public-private partnership in promoting Malaysia as a premier tourism destination.
Commenting on the initiative, Mr. Mohd Amirul Rizal Abdul Rahim said, “India remains one of Tourism Malaysia’s most important and fastest-growing source markets. While the current geopolitical developments and evolving international travel landscape may influence travel sentiment in certain regions, Tourism Malaysia remains committed to maintaining a strong presence in the market and ensuring Malaysia remains top of mind among Indian travellers. This calls for sustained, targeted and market-driven promotional efforts, supported by close collaboration with our airline partners and the travel trade.”Mr. Mohd Amirul Rizal added, “Through this sales mission, we aim to strengthen business partnerships, generate new commercial opportunities and encourage our industry partners to develop more attractive and competitive travel packages tailored to the Indian market. At the same time, we want to inspire travellers to explore destinations beyond the traditional Kuala Lumpur and Genting Highlands itineraries.”
Talking to Tahleka Samachar he said,”Destinations such as Sarawak, Langkawi, Penang, Johor and Sabah offer tremendous potential for the Indian market, featuring diverse experiences ranging from nature, adventure and island holidays to cultural heritage, gastronomy, shopping, family attractions, MICE and destination weddings. Promoting these destinations more extensively will encourage longer stays, higher visitor spending and repeat visitation.”India remains one of Malaysia’s top tourism source markets, supported by over 190 direct weekly flights offering more than 37,000 seats. Following visa-free entry for Indian travellers in December 2023, Malaysia welcomed over 1.5 million Indian visitors in 2025, making India one of its top five markets. With the Visit Malaysia campaign extended until 2027, Tourism Malaysia plans to intensify promotions and strengthen partnerships to sustain growth in Indian arrivals.