K Sera Sera & Desi Tadka Music Launch ‘Sharmana’ in Mumbai
Song starring Rohan Mehra and Hiyaa unveiled on Saturday, 7th February 2026 at JW Marriott Juhu, graced by Chief Guest Akshay Kumar
POSTED BY:- Poonam S. Juthani
DT:-10/02/2026
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Mumbai, 7th February 2026 — K Sera Sera Production and Desi Tadka Music hosted the grand launch of their much‑awaited song Sharmana at the JW Marriott, Juhu, Kaveri Banquet. The event, held on Saturday, 7th February 2026 at 5:00 PM onwards, was graced by Bollywood superstar Akshay Kumar as Chief Guest, alongside the star cast Rohan Mehra and Hiyaa, and an ensemble of distinguished guests from the entertainment industry.
The launch of Sharmana marked a significant moment for both the production house and the music label, as they unveiled a track that blends youthful energy with soulful melody. With its captivating visuals and heartfelt performances, the song is expected to resonate strongly with audiences across India and beyond.
A Star‑Studded Evening
The evening began with a red carpet welcome for celebrities, media representatives, and industry insiders. Guests included music director Pritam Mukharjee, actors Ashnoor Kaur, Abhishek Bajaj, Karan Mehra, Gaurav Chopra, Riya Sharma, Ulka Gupta, Jatin, RJ Yashi, Shivangi Verma, Muskan Bamne, Sushmita Singh, Simraran Kaur, Manul Chudaswami, Gaurav Bali, Kanika Mann, Roshni Walia, Natasha Phukan, Ekta Jaggi, Ashlesha Savant, Jyoti Mukherji, Prakriti Pavni, and many more.
The presence of veteran personalities such as Bindu Dara Singh, Encounter Specialist Pradeep Sharma, and comedian Ashan Qureshi added gravitas to the occasion. Their participation reflected the wide support the song has garnered across creative and professional circles.
The Song ‘Sharmana’
Sharmana is a romantic track that captures the essence of youthful love and emotional vulnerability. Featuring Rohan Mehra and Hiyaa in lead roles, the song showcases their chemistry through expressive storytelling and vibrant visuals. The music, composed by Pritam Mukharjee, blends contemporary beats with soulful undertones, creating a melody that appeals to both younger audiences and traditional music lovers.
The lyrics, crafted with sensitivity, highlight themes of affection, hesitation, and the beauty of first love. With its relatable narrative and catchy rhythm, Sharmana is poised to become a favorite among listeners and a popular addition to playlists across streaming platforms.
Chief Guest Akshay Kumar’s Presence
The highlight of the evening was the presence of Akshay Kumar, who attended as Chief Guest. His participation underscored the importance of supporting new talent and innovative music ventures. Kumar praised the efforts of the production team and encouraged young artists to continue experimenting with fresh ideas and formats.
His presence added star power to the event, drawing significant attention from media and fans alike. The actor’s endorsement of the song is expected to boost its reach and visibility in the competitive music industry.
Celebrating Collaboration and Creativity
Speaking at the launch, representatives from K Sera Sera Production and Desi Tadka Music emphasized their commitment to nurturing talent and producing content that resonates with audiences. They highlighted the collaborative spirit behind Sharmana, which brought together actors, musicians, and creative professionals to craft a song that is both entertaining and emotionally impactful.
The event also reflected the growing synergy between film and music industries, where songs serve not only as entertainment but also as cultural touchstones. By investing in quality production and innovative storytelling, the organizers demonstrated their vision of shaping the future of Indian music.
Audience and Industry Response
The launch was attended by over 500 guests, including media representatives, influencers, and fans. The live performance of Sharmana received enthusiastic applause, with many praising the chemistry of the lead actors and the soulful composition.
Industry insiders noted that the song has strong potential to trend across digital platforms, given its relatable theme and high production value. The event’s success reinforced the importance of well‑curated launches in building anticipation and ensuring wide reach for new releases.
Conclusion
The launch of Sharmana on Saturday, 7th February 2026 at JW Marriott Juhu was more than just a musical evening — it was a celebration of creativity, collaboration, and cultural expression. With Akshay Kumar as Chief Guest, the presence of a star‑studded guest list, and the heartfelt performances of Rohan Mehra and Hiyaa, the event set the stage for the song’s journey into the hearts of audiences.
As Sharmana begins its run across music platforms and social media, it stands as a testament to the power of music to connect people, evoke emotions, and create lasting memories. For K Sera Sera Production and Desi Tadka Music, the successful launch reaffirms their role as key players in India’s evolving entertainment landscape.
