Mahindra Unveils Flagship SUVs XEV 9S and XUV 7XO

POSTED BY:- Poonam S. Juthani
DT:-13/01/2026
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Mahindra, in association with Randhawa Motors, unveiled its two flagship SUVs — the XEV 9S and the XUV 7XO — at a glittering launch event that combined automotive innovation with star-studded glamour. The evening marked a significant milestone for Mahindra as it reinforced its position as a leader in India’s SUV segment, showcasing vehicles that embody cutting-edge technology, bold design, and a commitment to sustainable mobility.

The launch event was attended by renowned celebrities including Aditi Pohankar, Rohit Roy, Angad Bedi, Vinod Dara Singh, Mukesh Rishi, Luv Sinha, Shera, Abir Singh, Raj Babbar, Arjun Bajwa, and Navraj Hans, whose presence added exclusivity and excitement to the unveiling. Their participation underscored the cultural impact of Mahindra’s SUVs, which have long been associated with style, performance, and aspirational living.

Two Flagships, One Vision

The unveiling of the XEV 9S and XUV 7XO represents Mahindra’s vision of delivering vehicles that cater to diverse consumer needs while setting new benchmarks in design and engineering.

• XEV 9S: Positioned as a futuristic electric SUV, the XEV 9S highlights Mahindra’s commitment to sustainable mobility. With advanced battery technology, extended driving range, and intelligent connectivity features, the XEV 9S is designed for eco-conscious consumers who seek performance without compromise. Its sleek design, aerodynamic profile, and premium interiors reflect Mahindra’s focus on innovation and luxury.
• XUV 7XO: Building on the legacy of Mahindra’s successful XUV series, the XUV 7XO combines rugged capability with refined sophistication. Equipped with powerful engines, advanced safety features, and a host of comfort enhancements, the XUV 7XO is tailored for families and adventure seekers alike. Its bold exterior styling and spacious interiors make it a versatile SUV that balances practicality with aspirational appeal.

Together, these two flagships embody Mahindra’s philosophy of blending tradition with modernity, offering vehicles that are both technologically advanced and emotionally resonant.

Celebrity Presence Adds Glamour

The event’s grandeur was amplified by the presence of celebrated personalities from the film and entertainment industry. Their participation highlighted the aspirational value of Mahindra’s SUVs, which have consistently been associated with lifestyle, success, and prestige.

Actors and performers engaged with the vehicles during the unveiling, sharing their admiration for the design and innovation on display. Their presence created a vibrant atmosphere, reinforcing Mahindra’s reputation as a brand that resonates not only with automotive enthusiasts but also with cultural icons.

Innovation Meets Sustainability

Mahindra emphasized that the launch of the XEV 9S reflects its broader commitment to sustainability and innovation. As global automotive trends shift toward electrification, Mahindra has positioned itself at the forefront of this transformation in India. The XEV 9S is equipped with intelligent energy management systems, fast-charging capabilities, and advanced driver-assistance technologies, making it a benchmark in the electric SUV category.

The XUV 7XO, meanwhile, continues Mahindra’s tradition of delivering robust SUVs that combine performance with comfort. With enhanced safety features, including advanced driver alerts and reinforced structural integrity, the XUV 7XO is designed to meet the evolving expectations of modern consumers.

Leadership Perspective

Mahindra’s leadership underscored the importance of the launch as a defining moment in the company’s journey. Executives highlighted that the XEV 9S and XUV 7XO are not just vehicles but symbols of Mahindra’s vision for the future — one that embraces sustainability, innovation, and customer-centric design.

They emphasized that the SUVs reflect Mahindra’s ability to anticipate consumer needs and deliver products that inspire confidence and pride. The launch event was described as a celebration of progress, innovation, and the enduring bond between Mahindra and its customers.

Customer-Centric Approach

The unveiling also highlighted Mahindra’s focus on customer experience. Both SUVs are equipped with advanced infotainment systems, seamless connectivity options, and personalized driving modes, ensuring that consumers enjoy convenience and control. The interiors are designed to provide comfort and luxury, with premium materials and ergonomic layouts that enhance the driving experience.

Mahindra reiterated its commitment to offering vehicles that are not only technologically advanced but also accessible to a wide range of consumers. The XEV 9S and XUV 7XO are expected to strengthen Mahindra’s portfolio and expand its reach in both urban and semi-urban markets.

A Celebration of Progress

The grand launch event was more than just an unveiling — it was a celebration of Mahindra’s journey as a pioneer in India’s automotive industry. The presence of celebrities, the excitement of the audience, and the unveiling of two flagship SUVs created an atmosphere of pride and anticipation.

The event concluded with a showcase of the vehicles’ features, highlighting their design, performance, and technological advancements. Guests were invited to experience the SUVs firsthand, reinforcing Mahindra’s commitment to transparency and customer engagement.

Conclusion

The unveiling of the XEV 9S and XUV 7XO marks a significant milestone for Mahindra and the Indian automotive industry. By combining innovation, sustainability, and design excellence, Mahindra has once again demonstrated its ability to lead and inspire.

With the presence of celebrated personalities and the excitement of the audience, the launch event underscored the cultural and aspirational value of Mahindra’s SUVs. As the company continues to expand its portfolio and embrace new technologies, the XEV 9S and XUV 7XO stand as symbols of progress, resilience, and vision.

Mahindra’s journey reflects the evolution of India’s automotive landscape, and with these two flagships, the company has set the stage for a future defined by innovation, sustainability, and customer satisfaction.