Ekta Jain Launches India’s First Eco-Friendly Multi-Cleaning Tablet by Freshora

India’s cleaning industry has taken a revolutionary leap forward with the launch of Freshora’s eco-friendly multi-cleaning tablet, a product designed to transform the way households and businesses approach cleanliness. The innovation was unveiled by actress and social media influencer Ekta Jain, who praised the initiative as a landmark step toward sustainability, safety, and modern convenience.

A Game-Changer for Household Cleaning

Freshora’s multi-cleaning tablet represents a new era in eco-conscious living. Developed by Nikhil Tripathi, the founder of Freshora, the product is chemical-free, pet-friendly, and planet-friendly. Its design drastically reduces plastic waste by up to 95%, offering a sustainable alternative to traditional cleaning solutions packaged in single-use plastics.

A single tablet dissolves in five liters of water, creating a powerful cleaning solution suitable for floors, walls, and multiple household surfaces. This innovation not only simplifies cleaning routines but also aligns with the growing demand for environmentally responsible products in India.

Philosophy Rooted in Sustainability

Freshora’s guiding principle, “Refill, Reuse, Fertilise”, reflects its commitment to sustainability at every stage of the product’s lifecycle. The leftover water from cleaning can be repurposed as fertilizer for plants, ensuring that the product contributes positively to both households and the environment.

This holistic approach makes Freshora’s tablet more than just a cleaning product—it is a lifestyle choice for consumers who value eco-conscious living.

Celebrity Endorsement and Public Impact

Ekta Jain, known for her roles in films like Khalli Balli and several popular television shows, applauded Freshora’s innovation. She described the product as “a brilliant example of eco-friendly innovation that prioritizes family safety, pet well-being, and environmental responsibility.”

With millions of followers across her social media platforms, Ekta’s endorsement is expected to amplify awareness and encourage households to adopt safer, smarter cleaning practices. Her support underscores the growing influence of celebrities in promoting sustainable products and shaping consumer behavior.

Made in Nashik: Research and Innovation

Freshora’s manufacturing facility is based in Nashik, where the company was officially established in June 2025. Founder Nikhil Tripathi shared insights into the product’s development journey, explaining that extensive research led to the creation of a formula that balances effectiveness with sustainability.

“One tablet can last for 40–45 days and comes with a refreshing fragrance,” Tripathi said. He emphasized that the product is space-saving, easy to use, and provides instant cleaning action. “Our aim is to help households transition to safe, eco-friendly, and time-efficient cleaning solutions. Freshora is a strong step forward in that direction.”

Expanding the Scope of Innovation

The event also witnessed the unveiling of Jetwashers Pvt Ltd’s drone-based washing system, designed for large-scale building and façade cleaning. This technology is expected to revolutionize exterior maintenance for high-rise structures and commercial spaces, offering efficiency and safety in operations that traditionally require significant manual labor.

Together, Freshora’s eco-friendly tablet and Jetwashers’ drone washing system highlight the growing momentum of sustainable innovation in India’s cleaning ecosystem.

A Sustainable Shift for India

Freshora’s multi-cleaning tablet marks a significant milestone in India’s journey toward eco-conscious living. With increasing awareness about climate change, pollution, and plastic waste, consumers are actively seeking products that align with their values. Freshora’s innovation addresses these concerns by offering a solution that is safe, effective, and environmentally responsible.

Industry experts believe that such products have the potential to reshape both household and commercial cleaning markets. By reducing reliance on harmful chemicals and single-use plastics, Freshora is setting new standards for sustainability in everyday life.

Consumer Benefits and Market Potential

The tablet’s versatility makes it suitable for a wide range of applications, from residential cleaning to commercial maintenance. Its long-lasting formula ensures cost-effectiveness, while its eco-friendly design appeals to environmentally conscious consumers.

As India’s urban population continues to grow, the demand for efficient, safe, and sustainable cleaning solutions is expected to rise. Freshora’s innovation positions the brand as a leader in this evolving market, with the potential to expand its reach across diverse consumer segments.

Looking Ahead

Freshora’s launch signals the beginning of a broader movement toward sustainable innovation in India. The company has ambitious plans to introduce more eco-friendly products, reinforcing its commitment to reducing environmental impact while enhancing consumer convenience.

By combining research-driven development with a strong sustainability ethos, Freshora is poised to lead the next wave of transformation in the cleaning industry.

Conclusion

The introduction of Freshora’s eco-friendly multi-cleaning tablet, endorsed by actress Ekta Jain, represents a defining moment for India’s cleaning industry. With its innovative design, environmental benefits, and strong consumer appeal, the product is set to revolutionize household and commercial cleaning practices.

Coupled with Jetwashers Pvt Ltd’s drone-based washing technology, the launch highlights a future where sustainability and innovation go hand in hand. As consumers increasingly embrace eco-conscious living, Freshora stands ready to lead India’s cleaning ecosystem into a greener, smarter, and more responsible era.