Mashroo’s Art Deco Collection Redefines Modest Fashion with Elegance, Empowerment, and Heritage

Mashroo, India’s pioneering modest fashion brand, continues to shape the narrative of contemporary Islamic wear with the launch of its latest collection, Art Deco. Inspired by the grandeur and geometric precision of the 1920s design era, the collection marks a bold step in Mashroo’s mission to bring modest fashion into the mainstream—where faith, style, and self-expression coexist with unapologetic elegance.

The Art Deco collection comprises 32 meticulously crafted pieces, including abayas, kaftans, and tailored modest formals. Drawing inspiration from the classic three-piece suit and the fluid silhouettes of the Jazz Age, each garment is a tribute to timeless design reimagined for the modern woman. Motifs derived from arches, geometry, and Deco architecture are hand-embroidered with precision, showcasing Mashroo’s commitment to luxury craftsmanship.

Fabrics play a central role in the collection’s tactile narrative. From authentic Korean Nida to global luxury blends, the materials are chosen not just for their comfort and durability, but for their ability to elevate modest wear into a realm of couture. The color palette moves through electric blue, brick orange, maroon, white, and black, with delicate lacework that evokes the golden age of design.

Creative Head Shezeen Hyder describes the collection as a celebration of fearless femininity. “Art Deco was an era where design broke boundaries—bold lines, geometric forms, and unapologetic elegance. We wanted to bring that same fearlessness into modest fashion,” she explains. “Our vision has always been to celebrate the woman who chooses her faith and fashion equally, with confidence and pride.”

The collection’s launch was accompanied by a conversation on the cultural evolution of modest fashion in India. Hyder was joined by Ramsha Sultan, one of the country’s most influential Muslim social voices, in a dialogue that explored how modest dressing is increasingly being recognized as a form of empowerment rather than restriction.

“For us, modesty isn’t limitation—it’s liberation,” Hyder emphasized. “We design for women who lead with conviction, creativity, and confidence. Every piece in this collection is a reflection of that spirit.”

The gathering brought together fashion enthusiasts, content creators, and women from diverse backgrounds, united by a shared appreciation for design that respects tradition while embracing innovation. The event underscored Mashroo’s commitment to sisterhood, inclusivity, and cultural storytelling—values that have defined the brand since its inception.

Mashroo’s approach to fashion goes beyond aesthetics. With all processes—from design to tailoring—handled in-house, the brand ensures quality control and creative integrity at every step. This vertical integration allows Mashroo to respond swiftly to evolving trends while staying true to its ethos of modesty and craftsmanship.

The Art Deco collection is not just a seasonal offering—it’s a statement. It challenges conventional notions of fashion by proving that modest wear can be bold, luxurious, and deeply expressive. It invites women to reclaim elegance on their own terms, without compromise.

As modest fashion gains global traction, Mashroo stands at the forefront of this movement in India. The brand’s ability to merge heritage with modernity, and faith with fashion, has earned it a loyal following across cities and cultures. With collections like Art Deco, Mashroo continues to redefine what it means to dress with purpose, pride, and panache.