Godrej LAS Launches 9th Edition of Har Ghar Surakshit with ‘Accidental Invitation’ Campaign
New initiative expands home safety into the digital realm, spotlighting social media oversharing and smart lock innovation
Locks & Architectural Solutions (LAS), a business of the Godrej Enterprises Group, has unveiled the ninth edition of its flagship safety initiative Har Ghar Surakshit, introducing a bold new campaign titled The Accidental Invitation Initiative. This year’s edition marks a significant evolution in the brand’s safety narrative—moving beyond physical security to address the emerging risks of digital oversharing in a hyper-connected world.
At the heart of the campaign is a compelling insight: everyday social media habits, from vacation posts to gym check-ins, can inadvertently signal vulnerability. These moments, while seemingly harmless, may serve as “accidental invitations” to potential threats. LAS’s latest initiative seeks to raise awareness around this digital blind spot, blending technology, storytelling, and product innovation to redefine what home safety means today.
Accidental Invitation Score App: Digital Mindfulness Meets Safety
A standout feature of the campaign is the launch of the Accidental Invitation Score App—a first-of-its-kind digital self-check tool. With user permission, the app scans social media activity and generates a personalized score, helping individuals understand how their online behavior may compromise their home’s safety. It’s a proactive step toward cultivating digital mindfulness, encouraging users to think critically about what they share and when.
This tool reflects LAS’s commitment to expanding the definition of safety, recognizing that in today’s digital age, protection must extend beyond locks and doors to include online behavior and awareness.
Cinematic Campaign Films: Turning Relatable Moments into Cautionary Tales
To amplify the message, LAS has released a series of cinematic digital video commercials (DVCs) that dramatize everyday oversharing scenarios. These films transform familiar moments—like posting travel updates or location-tagged selfies—into cautionary tales, urging viewers to rethink their digital habits. The storytelling is designed to resonate with urban audiences, blending realism with emotional impact to drive behavior change.
The campaign’s creative execution, developed by Adfactors PR, leverages high-impact visuals and relatable narratives to make the message both memorable and actionable.
Neo Digital Locks: Intelligent Safety for Modern Homes
Complementing the campaign is the launch of LAS’s Neo Digital Locks range, starting at ₹8,999. These smart locks combine design innovation, multi-mode access, and IoT integration, offering a seamless blend of aesthetics and functionality. With features like biometric access, remote control, and real-time alerts, the Neo range is tailored for modern Indian homes that demand both style and security.
This product line continues LAS’s legacy of pioneering smart locking solutions, transforming locks from mere hardware into intelligent safety systems. It builds on the brand’s history of innovation, including India’s first ‘Made in India’ digital lock and the world’s first patented dual motion technology.
Impact and Legacy of Har Ghar Surakshit
Since its inception in 2018, Har Ghar Surakshit has evolved into a behavior-driven platform that merges creative communication with social responsibility. With over 1.7 lakh home safety check-ups conducted to date—and 21,000+ in FY26 alone—the initiative has consistently delivered double-digit year-on-year growth. Last year alone, it drove a 30% surge in the adoption of digital safety solutions.
Shyam Motwani, Business Head at LAS, emphasized the initiative’s enduring relevance: “For eight years, Har Ghar Surakshit has been a platform where creative communication meets social responsibility. With the Accidental Invitation App, we’re extending safety into the digital world, while our Neo Digital Locks range continues to redefine intelligent safety for modern Indian homes.”
A Brand Rooted in Innovation
Locks & Architectural Solutions, part of the Godrej Enterprises Group, has long set industry benchmarks in lock technology. From biometric systems to architectural fittings, the brand has consistently pushed boundaries in product development. Its approach reflects a pioneering spirit—one that sees safety not just as a function, but as a lifestyle imperative.
By integrating digital awareness with smart hardware, LAS is redefining what it means to feel secure in today’s world. The ninth edition of Har Ghar Surakshit is not just a campaign—it’s a cultural intervention, urging individuals to rethink safety in both physical and digital spaces.
