‘Pitch To Get Rich’ Premieres with Star Power and Entrepreneurial Ambition

India’s fashion and entertainment landscape witnessed a groundbreaking moment with the premiere of Pitch To Get Rich, a Hotstar Specials reality series produced by the Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment. The show marks a bold new chapter in business entertainment, bringing together Bollywood icons, fashion moguls, and startup innovators under one roof.

Hosted by Karan Johar, the series is designed to spotlight the next generation of fashion entrepreneurs—those who blend creativity with commercial acumen. With a total investment pool of ₹40 crore, Pitch To Get Rich offers selected participants the chance to secure up to ₹30 crore each, along with mentorship from industry leaders. The show’s format challenges contestants to present their fashion ventures, tackle real-world business obstacles, and convince a panel of judges to back their vision.

The judging panel features a dynamic mix of personalities including Malaika Arora, Akshay Kumar, Manish Malhotra, Naveen Jindal, Ravi Jaipuria, and Darpan Sanghvi. Their presence ensures that the show is not only high on entertainment but also rooted in serious business strategy. Each judge brings a unique perspective—from couture and celebrity branding to manufacturing, retail, and investment—making the competition both rigorous and rewarding.

The premiere event was a celebration of fashion, entrepreneurship, and storytelling. Attendees included Sanjay Nigam, Shibani Akhtar, Urvashi Rautela, and other prominent figures from the fashion and entertainment industries. The red carpet shimmered with couture statements and entrepreneurial energy, reflecting the show’s core ethos: style with substance.

The first episode introduces 14 carefully selected innovators, each representing a distinct fashion niche—from sustainable textiles and adaptive wear to tech-integrated apparel and regional crafts. Their pitches are not just business plans—they’re personal journeys, cultural commentaries, and bold visions for the future of Indian fashion.

What sets Pitch To Get Rich apart is its emphasis on mentorship. Beyond funding, the show offers access to strategic guidance, brand-building insights, and operational support. This holistic approach ensures that even those who don’t win investment walk away with tools to grow their ventures.

The production design of the show reflects its premium positioning. From sleek pitch zones to immersive brand showcases, every element is curated to elevate the storytelling. The series also integrates audience engagement through interactive segments, allowing viewers to vote, comment, and follow the journey of their favorite entrepreneurs.

FEF’s involvement signals a larger movement toward democratizing fashion entrepreneurship in India. By creating a platform that merges entertainment with enterprise, the fund aims to nurture scalable, impactful fashion businesses that can compete globally. Dharmatic Entertainment, known for its narrative finesse, brings cinematic flair to the format, ensuring that each episode is both informative and emotionally resonant.

The premiere also highlighted the growing synergy between Bollywood and business. With stars like Karan Johar and Malaika Arora stepping into investor roles, the show blurs the lines between celebrity and strategy, making entrepreneurship aspirational and accessible.

As India’s fashion industry gears up to cross ₹7.5 lakh crore by 2026, Pitch To Get Rich arrives at a pivotal moment. It reflects the aspirations of a new generation—one that values innovation, inclusivity, and impact. Whether it’s a designer from a small town or a tech-savvy stylist from a metro, the show gives every dream a runway.

With its blend of drama, design, and deal-making, Pitch To Get Rich is more than just a reality show—it’s a cultural shift. It redefines what it means to be rich, placing creativity, courage, and community at the heart of the conversation.