Chalet Hotels launch ATHIVA®– a new-age premium lifestyle hospitality brand debuting with 900+ keys across 6 hotels
With 900+ keys across six properties, ATHIVA redefines Indian hospitality for the millennial mindset—blending luxury, local immersion, and regenerative design
Mumbai, 15th October 2025 Chalet Hotels Limited (CHL) today announced the launch of ATHIVA Hotels & Resorts, a premium lifestyle hospitality brand debuting with over 900 keys across six hotels. Derived from the Sanskrit word for “abundance” and “to a great extent”, ATHIVA, a proprietary brand of CHL, is built on the ethos of joy, sustainability, and wellness, delivering the assurance of the expected, and the joy of the unexpected.
The brand makes its debut with the transformation of the iconic The Dukes Retreat in Khandala, now reimagined as ATHIVA Resort & Spa, Khandala. Featuring 147 rooms, including 11 elegant suites, this property embodies refined luxury, authentic local experiences, and responsible practices, positioning itself as a sanctuary of premium living.
Alongside this hotel, Chalet has identified five additional properties to transition to ATHIVA, over a period of time. These include a fully renovated business hotel in Navi Mumbai, The Resort at Aksa Beach, a K Raheja Corp Group Hotel and three greenfield projects under development—two in Goa and one in Thiruvananthapuram. With more than 900 keys committed at launch with plans to double capacity within three years, ATHIVA represents a strategic lifestyle hospitality rollout in India, leveraging the brand strength of Chalet Hotels with a bold, experience-first vision for the future of travel.
“With ATHIVA, we bring the trust, credibility, and operational excellence of Chalet Hotels to a brand built for today’s India—welcoming business, leisure, bleisure, and MICE guests with one consistent promise: abundant joy, wellness and care,” said Dr. Sanjay Sethi, MD & CEO of Chalet Hotels Ltd. “Starting with our first ATHIVA Resort & Spa, Khandala, we will scale with discipline and heart – delivering experiences that are joyful, wellness-first and sustainably curated.”
Designed for the millennial & Gen Z mindset, ATHIVA introduces signature differentiators that redefine the guest journey, including Breakfast@Anytime—freedom from rigid dining schedules; Binge Box—a wholesome, complimentary snack offering that replaces calorie-heavy minibars; Dollops of Joy—surprise treats thoughtfully woven across the stay; and Local Immersions—authentic cultural connections.
Sustainability and wellness are intrinsic to ATHIVA. Each property will integrate energy-efficient design, waste-conscious operations, local sourcing, and meaningful community partnerships. Anchored in Chalet’s Parivartan initiative, ATHIVA advances a circular, inclusive, and regenerative hospitality model that aligns environmental stewardship with social equity and economic growth.
The launch marks a new chapter in Indian hospitality, at a time when young travelers—empowered by rising incomes and a desire for authentic, shareable experiences—are reshaping the market. ATHIVA is purpose-built for this demand, offering connection, creativity, and care over traditional service models. More than just a hotel brand, ATHIVA is a movement towards abundant, joyful, and sustainable hospitality for India and the world.
About Chalet Hotels Limited
Chalet Hotels Limited (CHL), part of K Raheja Corp, is an owner, developer, asset manager, and operator of high-end hotels and luxury resorts in India. It comprises of 11 operating hotels & resorts with 3,351 keys across globally recognized hospitality brands including JW Marriott, The Westin, and Novotel (licensed), to name a few. Additionally, the company has ~1,200 rooms under development. Strengthening its presence in the premium hospitality space, Chalet Hotels has launched ATHIVA ®– a new-age premium lifestyle hospitality brand with a bold, experience-first vision for the future of travel. Chalet is also augmenting its commercial real estate portfolio from the current size of 2.4 million square feet to 3.3 million square feet.
Chalet Hotels has been certified as a Great Place To Work for the sixth year in a row. The company’s enhanced sustainability success is reflected in the Dow Jones Sustainability Index with an overall score of 67 (CSA Score Date: 28/02/2025). It is also the first hospitality company across the globe to join the three key Climate Group initiatives – RE100, EP100, and EV100 as well as the first hospitality company to achieve its EV 100 commitment (2021).
For the latest updates on our company, please visit chalethotels.com and athiva.com.
