Archana Gautam Launches ‘Oye Churros’: A Sweet Blend of Celebrity Charm and Culinary Passion

Television personality and former Bigg Boss contestant Archana Gautam has stepped into the entrepreneurial spotlight with the launch of her new dessert café, Oye Churros. Known for her vivacious screen presence and culinary enthusiasm, Gautam’s latest venture blends her love for food with her flair for entertainment, offering a unique twist to Mumbai’s bustling café culture.

The launch event was a star-studded affair, with veteran actress Usha Nadkarni inaugurating the café and a host of celebrities from television and film gracing the occasion. The atmosphere was electric, filled with media buzz, fan excitement, and the unmistakable aroma of freshly fried churros dipped in decadent chocolate.

Oye Churros is more than just a dessert stop—it’s a celebration of indulgence, nostalgia, and global street food reimagined for Indian palates. The café’s menu features a variety of churro styles, from classic cinnamon sugar to gourmet versions stuffed with hazelnut, caramel, and fruit compotes. There’s also a playful selection of dips, shakes, and fusion treats that cater to both traditionalists and adventurous foodies.

Archana Gautam, who gained popularity through reality shows like Bigg Boss 16 and Celebrity MasterChef, has long expressed her passion for food and hospitality. In interviews leading up to the launch, she described Oye Churros as a dream project that combines her personal taste with a desire to create a cozy, inclusive space for dessert lovers. “I wanted to bring something fun, flavorful, and full of heart to the city,” she said.

The café’s interiors reflect this ethos—bright, welcoming, and Instagram-ready. With quirky wall art, neon signage, and a vibrant color palette, the space invites guests to linger, laugh, and indulge. It’s designed to appeal to families, couples, and solo visitors alike, offering a slice of sweetness in the middle of urban hustle.

Industry insiders see Gautam’s move as part of a growing trend where celebrities are leveraging their personal brands to enter the food and beverage space. With her strong social media following and relatable public persona, Gautam is well-positioned to build a loyal customer base and expand her culinary footprint.

The launch also underscores the rising popularity of niche dessert cafés in India. Churros, once a rare find outside of five-star hotel menus, are now gaining traction among younger consumers who crave global flavors with local accessibility. By introducing a dedicated churro café, Gautam taps into this demand while adding her own signature flair.

Guests at the launch praised the quality and creativity of the offerings. Food bloggers and influencers shared rave reviews, highlighting the crisp texture of the churros, the richness of the chocolate dips, and the café’s cheerful ambiance. Many noted that Oye Churros fills a gap in Mumbai’s dessert scene, offering a fresh alternative to cupcakes and waffles.

Beyond the food, the event was a celebration of community and creativity. Gautam’s friends from the entertainment industry turned up in support, sharing stories, posing for photos, and sampling the menu. The camaraderie and warmth on display reflected Gautam’s reputation as a connector—someone who brings people together through joy, humor, and shared experiences.

As Oye Churros begins its journey, Gautam has hinted at plans for expansion, including pop-up stalls, catering services, and potential franchise models. Her goal is to make churros a household name in India, while maintaining the artisanal quality and personal touch that define the brand.

With its blend of celebrity sparkle, culinary innovation, and heartfelt storytelling, Oye Churros is poised to become a standout in Mumbai’s food landscape. Archana Gautam’s leap from screen to storefront is not just a career pivot—it’s a testament to the power of passion, perseverance, and the sweet rewards of dreaming big.