Masaba Gupta Unveils Flagship LoveChild Store, Blending Beauty with Bold Identity

Masaba Gupta, known for her fearless design language and unapologetic celebration of individuality, has taken a bold step forward in the beauty industry with the launch of her flagship store for LoveChild by Masaba. The brand, which has already made waves for its inclusive ethos and vibrant aesthetic, now finds a physical home that mirrors its philosophy—unfiltered, expressive, and deeply personal.

The store launch marks a significant milestone in Masaba’s journey from fashion icon to beauty entrepreneur. LoveChild by Masaba isn’t just another cosmetics brand—it’s a movement that challenges conventional beauty standards and invites consumers to embrace their authentic selves. With products that cater to a wide spectrum of skin tones, moods, and personalities, the brand has carved a niche for itself in a market often dominated by homogenized ideals.

The flagship store is designed to be more than a retail space—it’s an immersive experience. From the moment one steps in, the interiors speak the language of self-love and rebellion. Bold colors, playful textures, and empowering messages adorn the walls, creating an atmosphere that encourages exploration and expression. The layout is intuitive, allowing visitors to interact with products, experiment with looks, and discover what beauty means to them.

Masaba’s presence at the launch added a personal touch to the celebration. Known for her candid conversations around identity, body positivity, and cultural pride, she reiterated the brand’s mission: “LoveChild is for everyone who’s ever felt unseen in the beauty aisle. It’s for the misfits, the dreamers, the rule-breakers. This store is a space where you don’t just buy makeup—you reclaim your narrative.”

The product range on display included fan favorites like the LoveChild lipsticks, multi-purpose tints, kohl pencils, and skincare essentials, each named with quirky, relatable titles that reflect real emotions and experiences. From “Drama Queen” to “No Rules,” the names themselves are a nod to Masaba’s signature style—bold, witty, and rooted in storytelling.

What sets LoveChild apart is its commitment to clean beauty and ethical sourcing. The brand emphasizes cruelty-free formulations, recyclable packaging, and transparency in ingredients. This conscious approach resonates with a growing segment of consumers who seek products that align with their values, not just their vanity.

The launch also attracted attention from influencers, stylists, and beauty editors, many of whom praised the brand’s inclusive shade range and gender-neutral appeal. In a country where beauty norms have long been rigid, LoveChild’s arrival signals a refreshing shift toward diversity and representation.

Beyond commerce, the store is expected to host masterclasses, community events, and collaborations with artists and changemakers. These initiatives aim to build a tribe around the brand—one that celebrates individuality and challenges stereotypes. Whether it’s a makeup tutorial for deeper skin tones or a panel discussion on beauty and mental health, the space is envisioned as a hub for dialogue and empowerment.

Masaba’s transition from fashion to beauty has been seamless, thanks to her deep understanding of Indian aesthetics and her ability to translate emotion into design. Her fashion label, House of Masaba, has long been celebrated for its fusion of tradition and modernity. With LoveChild, she brings that same sensibility to the beauty world—creating products that are rooted in Indian identity but speak a global language.

The flagship store launch is not just a business expansion—it’s a cultural moment. It reflects the evolving aspirations of Indian consumers who are no longer content with fitting in—they want to stand out, speak up, and be seen. LoveChild by Masaba offers them the tools to do just that.

As the beauty industry continues to evolve, brands like LoveChild are leading the charge toward authenticity, inclusivity, and innovation. With Masaba Gupta at the helm, this journey promises to be as fearless and fabulous as the woman behind it.